Steve is MD of Conical. Conical specialises in marketing support for professional services firms. Steve has previously held roles as Marketing Director in 2 FTSE companies, has spoken at events around the world and has authored several reports on law firm marketing.
The need for integrated marketing in law firms
Marketing is now composed of multiple disciplines. These disciplines are widely advocated by exponents BUT marketing needs to be an integrated function if it is to be effective.
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