Legal Marketing Summit - The Legal Marketing Summit
Wednesday 27th March
Thursday 28th March
11.00 - 11.30
Clare Fanner - Find Get Grow
A poor client experience is costing law firms £thousands. With law firms investing an average of 3% of their turnover on marketing each year, the focus for many law firms tends to be on driving more leads and profile raising. Whilst law firms are quite good at looking after their bigger and longer standing clients, what about handling of leads and managing your wider client base? Research shows that law firms that don’t have some of the basic processes and measurements in place to ensure a consistent client focused approach are losing significant fee income as a result. Clare will share data that demonstrates that a £10M turnover firm could be losing an average of £120,000 fee income each year. Can you afford to ignore this issue? Clare will share the steps you should take to give you the know-how, skills and confidence to deliver better value from existing opportunities and clients.
11.45 - 12.15
Joe Reevy - Crosselerator Ltd
The best way to sustainable growth at reasonable cost for professional practices is REACH. In this seminar we’ll look at the ways you can do this at low cost and maximum ROI and at some of the best examples of building reach…and some of the things you shouldn’t do (especially with your website). We have used these techniques successfully more several years to build a strong reach: you can too!
12.30 - 13.00
Rich Dibbins - Conscious Solutions
With 2,000,000+ searches on legal subjects and the fact that over 80% of adults are now online, it's not disputed that you need an effective online presence. However, it's not just about having a good website, it's about what you do with it once you've got it! This session will be offering a review of what a law firm's website should have to be successful in 2019. Offering practical ideas that can be implemented into your current website or one you are planning to build.
13.15 - 13.45
Peter Watson - Distract
Thanks to decreasing organic reach, and increasing digital ad costs, brands are now having to become more disruptive than ever before to get their message out, but what should they be doing? Peter will share what he is recommending his clients, as well as one of the greatest secrets in marketing in the legal industry; which, if you’re brave enough to do, will have a huge impact on your business.
14.00 - 14.30
Lara Squires - Consortium – more than marketing
A brief overview of why you should have a strategy, what it should include and what comes next. We will then talk about some specific marketing tactics that in many cases are free.
14.45 - 15.15
Gary Wheat - Legalbrands
As the legal world becomes increasingly competitive it is vital you understand who you are and why people should instruct you. In this seminar we look at how differentiation can help you rise above the rabble.
15.30 - 16.00
Geremy Johnson - Global Law Media and TV
Technology and consumer expectations are changing the law firm model. To maximize your chances of survival, you need to be aware of how the market is shifting and understand the drivers of change.
16.15 - 16.45
Steve Bedford - Conical
Marketing is now composed of multiple disciplines. These disciplines are widely advocated by exponents BUT marketing needs to be an integrated function if it is to be effective.